YourStyle Financial

News

MAID and insurance premiums

MAID and Life Insurance in Canada: What We Know (And What We Don’t)

March 11, 2026

This is a sensitive topic — and an important one.

Recently, I was asked a thoughtful question about how changes in life expectancy and the growing use of Medical Assistance in Dying (MAID) might affect life insurance premiums and payouts.

It’s a professional question — but also a deeply personal one.

So let’s walk through this carefully.


Canadians Are Living Longer

Life expectancy in Canada has indeed increased significantly over the past century. According to Statistics Canada, Canadians today live substantially longer than they did in the early 1900s.

However, it’s important to clarify something:

Life expectancy has increased gradually over decades — largely due to advances in medicine, sanitation, and chronic disease management. It has jumped by 20 years in just two generations, however it fluctuated slightly during COVID.

Insurance companies already price policies using updated mortality tables. Longevity trends are not a surprise to the industry — they are built into actuarial modelling.


What Is MAID?

Medical Assistance in Dying (MAID) became legal in Canada in 2016 under federal legislation. It allows eligible individuals, under strict medical and legal criteria, to request medical assistance in dying.

It is not the same as a general “suicide clause,” and that distinction matters greatly in insurance.


Is MAID Treated as Suicide in Life Insurance Policies?

This is the question most people want clarity on.

In Canada, most life insurance policies contain a suicide exclusion clause, typically stating that if the insured dies by suicide within the first two years of the policy, the benefit may not be paid (or premiums may be refunded).

However:

MAID is legally distinct from suicide under Canadian law.

As of today, most major Canadian insurers treat a death under MAID the same as any other natural death — provided:

• The policy has been in force beyond the suicide exclusion period (usually 24 months)
• There was no material non-disclosure at the time of application
• The individual qualified legally under MAID legislation

That said, policy wording matters. Each insurer’s contract language is what ultimately governs payout.


Could Premiums Increase Because of MAID?

At this time, there is no clear evidence that MAID has directly caused increases in life insurance premiums.

Insurance pricing is based on large-scale actuarial modelling, and while MAID is factored into mortality statistics, it represents a relatively small percentage of overall deaths in Canada.

Insurers adjust pricing based on:

  • Longevity trends
  • Claims experience
  • Investment returns
  • Regulatory requirements
  • Reinsurance costs

It is unlikely that MAID alone would dramatically alter premiums industry-wide — but insurers continually monitor mortality data.


A Word About Some Of The Numbers Circulating

There are many statistics being shared socially about MAID — particularly regarding usage rates in care homes and the projected healthcare savings.

It’s important to approach these figures carefully.

While the federal government has acknowledged cost implications in policy discussions, MAID legislation was not introduced as a cost-saving measure. It was framed around autonomy, medical ethics, and end-of-life rights.

Any financial projections about long-term healthcare savings remain estimates — they are not guaranteed fiscal outcomes.

As planners, we focus less on speculation and more on documented contract language and current underwriting standards.


What Matters Most For Policyholders

If you have life insurance and are concerned about how MAID could affect your policy, here’s what I recommend:

  1. Review your policy wording
    Look specifically at the suicide exclusion clause and the incontestability period.
  2. Confirm disclosure history
    Material non-disclosure can affect any claim — regardless of the cause of death.
  3. Have a conversation before you need one
    It’s always better to clarify contract details proactively.

The Bigger Picture

This is not just a financial topic. It touches ethics, autonomy, family dynamics, and deeply personal decisions.

Insurance exists to create certainty during uncertain times. The goal is not to speculate — it’s to understand how your specific contract works within today’s legal framework.

If this is a question on your mind, let’s review your policy together and ensure there are no surprises.

Because clarity brings peace of mind — and that matters.

Financial Planner Winnipeg

What Working With a Financial Advisor Really Looks Like (If You’ve Been Feeling Intimidated)

March 03, 2026

For many people, the idea of meeting with a financial advisor can feel intimidating.

You might wonder:

  • Will I be judged for where I’m at?
  • Will it feel like a sales meeting?
  • Do I need to have everything organized before I reach out?
  • What if I don’t know the right questions to ask?

If any of those thoughts feel familiar, you’re not alone. Many people in Manitoba delay financial planning simply because they aren’t sure what the experience will actually be like.

The reality is, working with a financial advisor doesn’t need to feel overwhelming or uncomfortable. When done properly, it should feel steady, clear, and centred around one simple question:

What’s important to you?


Why Financial Advisors Can Feel Intimidating

There are a few common reasons people hesitate to reach out:

  • Financial language can sound complicated
  • Media messaging often focuses on fear or urgency
  • Some advisors lead with numbers before understanding the person
  • There’s a concern about being “sold to”

If you’ve ever felt that way, it’s completely understandable.

Financial planning is personal. It involves your goals, your habits, your priorities, and sometimes your uncertainties. It should never feel like an interrogation or a performance review.


What Working With a Financial Advisor at YourStyle Actually Looks Like

The process is simpler than many people expect.

1. It Starts With a Conversation — Not a Presentation

The first meeting isn’t about charts or projections.

It’s about understanding you.

  • What stage of life are you in?
  • What’s on your mind right now?
  • What does financial peace of mind look like to you?
  • What’s important to you?

There’s no pressure to have everything prepared. You don’t need to “know enough.” The goal is simply to start a conversation in a way that feels comfortable.


2. Clarity Before Complexity

Financial planning doesn’t need to be complicated to be effective.

Rather than overwhelming you with terminology or technical details, the focus is on helping you understand what matters most and what steps make sense next.

That might include:

  • Organizing what you already have
  • Identifying gaps in protection or planning
  • Clarifying retirement goals
  • Creating a structure that supports your lifestyle

The pace is steady and thoughtful. Questions are always welcome.


3. A Comfortable, Judgment-Free Environment

Many people worry they’ll be told they should have started sooner, saved more, or structured things differently.

That’s not helpful.

Everyone’s path looks different. Life happens. Careers change. Families grow. Priorities evolve.

Financial planning should meet you where you are — not where someone thinks you “should” be.

The goal is to create clarity and confidence, not pressure.


4. Ongoing Support That Reflects Your Comfort Level

Some clients prefer regular check-ins. Others prefer fewer meetings with time to reflect between conversations.

There isn’t a single “right” way to plan.

The process adapts to your personality, your pace, and your preferences. For those who are naturally more introverted or private, planning can be structured in a way that feels calm and manageable.

Financial planning should fit into your life — not take it over.


What’s Important to You?

At the end of the day, financial planning isn’t about outperforming markets or chasing complexity.

It’s about helping you make decisions that support what matters most in your life.

  • Stability
  • Flexibility
  • Family
  • Retirement
  • Simplicity
  • Confidence

Whatever that looks like for you, it starts with a conversation.

If you’ve been feeling hesitant or unsure about what working with a financial advisor looks like, know that it doesn’t need to feel intimidating.

If you’d like to learn more about the process or simply have an initial conversation, you’re always welcome to reach out. There’s no pressure — just a place to begin.

RRSP Season Is Here: A Simple Way to Care for Your Future (and Your Taxes)

February 11, 2026

As RRSP season arrives, many people feel a familiar mix of intention and uncertainty. You know saving for retirement matters — but life is busy, priorities compete, and it’s easy to wonder whether contributing now will really make a difference.

With the RRSP contribution deadline of March 2, 2026, this is a gentle reminder that even a thoughtful contribution today can support both your future lifestyle and your current tax situation.

What an RRSP Really Does for You

A Registered Retirement Savings Plan (RRSP) is designed to help you build long-term financial security — but its benefits extend well beyond retirement.

When you contribute to an RRSP:

  • You lower your taxable income today, which can reduce the amount of tax you owe
  • Your savings grow tax-deferred, meaning you don’t pay tax on growth until you withdraw funds
  • You’re actively investing in your future independence and flexibility

For many Canadians, RRSP contributions result in a tax refund — money that can be reinvested, used to reduce debt, or set aside for other meaningful goals.

Why Timing Matters Right Now

RRSP contributions made before March 2, 2026 can be applied to your 2025 tax year. This means you still have time to make a decision that may ease the tax pressure you’re feeling today — while quietly strengthening your long-term plan.

Even if you’re unsure how much to contribute, starting the conversation now allows us to:

  • Review your available contribution room
  • Assess whether an RRSP fits your current income and life stage
  • Explore how RRSPs work alongside other strategies like TFSAs or pensions

There’s no one-size-fits-all answer — and that’s okay.

RRSPs Are About More Than Retirement

At YourStyle Financial, we believe financial planning is personal. An RRSP isn’t just about numbers on a statement — it’s about creating options, reducing stress, and feeling more confident about the road ahead.

Whether retirement is decades away or just around the corner, the right RRSP strategy can support the life you want to live — now and in the future.

If you’ve been meaning to look at your RRSP but haven’t had the chance, this is a wonderful time to reach out. I’m always happy to talk through your questions and help you make a decision that feels right for you.

— Samantha

Manulife One Mortgage Option

Is Manulife One Worth a Conversation?

February 03, 2026

A Different Way to Think About Your Mortgage and Debt

When people think about mortgages, the conversation usually starts and ends with one question: What’s the rate?

(more…)

Smart Tax Planning: Creating a Legacy That Gives Back

December 09, 2025

Part 7 of 7 | Financial Wellness Series

In the final episode of our Financial Wellness Video Series, Doug Buss, founder of YourStyle Financial, joins Rafiq Punjani from Right at Home to discuss how thoughtful tax planning can help families keep more of what they’ve earned — while also supporting the causes that matter most to them.

(more…)

Recognizing the Warning Signs: How Caregivers Can Spot Changes in Loved Ones

December 02, 2025

Part 6 of 7 | Financial Wellness Series

In the sixth installment of our Financial Wellness Video Series, Doug Buss, founder of YourStyle Financial, joins Rafiq Punjani from Right at Home to discuss one of the most important questions private caregivers can ask:
👉 “What are the signs we should look for that might signal concern?”

(more…)

Balancing Care and Independence: Avoiding Costly Mistakes for Family Caregivers

November 25, 2025

Part 5 of 7 | Financial Wellness Series

In the fifth episode of our Financial Wellness Video Series, Doug Buss, founder of YourStyle Financial, joins Rafiq Punjani from Right at Home to discuss some of the most common mistakes families and private caregivers make — and how to navigate those challenges with financial awareness and compassion.

(more…)

Supporting Independence: Helping Elders Live Safely at Home

November 18, 2025

Part 4 of 7 | Financial Wellness Series

In the fourth episode of our Financial Wellness Video Series, Doug Buss, founder of YourStyle Financial, joins Rafiq Punjani from Right at Home to talk about how to provide meaningful support for elders who are beginning to need help — while maintaining their independence, confidence, and dignity.

(more…)

When Finances Get Tight: How to Reassess and Regain Control

November 11, 2025

Part 3 of 7 | Financial Wellness Series

In the third installment of our Financial Wellness Video Series, Doug Buss, founder of YourStyle Financial, joins Rafiq Punjani from Right At Home to talk about what happens when someone reaches out for help because they’re struggling financially — particularly later in life.

(more…)

Exploring Financial Tools for Families and Caregivers — Interview with Doug Buss

November 04, 2025

Part 2 of 7 | Financial Wellness Series

In the second installment of our Financial Wellness Video Series, Doug Buss, founder of YourStyle Financial, joins Rafiq Punjani from Right At Home to discuss an important topic — the financial tools available to families and private caregivers who want to help their loved ones remain at home for as long as possible.

(more…)

Understanding Financial Challenges in Retirement — Interview with Doug Buss

October 28, 2025

Part 1 of 7 | Financial Wellness Series

Part 1 of 7 | Financial Wellness Series

In this first installment of our Financial Wellness Video Series, Doug Buss, founder of YourStyle Financial, sits down with Rafiq Punjani from Right At Home to talk about the real financial challenges adults — especially retirees — are facing today.

With inflation driving up the cost of everyday goods and services, many Canadians living on a fixed income are finding it increasingly difficult to maintain the lifestyle they once enjoyed. Doug explains how YourStyle Financial works closely with clients to understand where their money is going, identify opportunities to make changes, and help them use their income and investments more efficiently.

“It’s about helping people make informed decisions,” says Doug. “When interest rates are at 40-year lows, those who rely on investment income — particularly seniors — are often hit the hardest. Our job is to help them adjust, plan, and still find ways to enjoy life.”

This episode highlights the importance of personalized financial planning, proactive budgeting, and creative strategies to maximize income, even in a challenging economic climate.

🎥 Watch the full video below to hear Doug’s insights and practical advice.


📆 This is Part 1 of our 7-part Financial Wellness Series. Be sure to check back every week for a new episode featuring helpful discussions about financial planning, investments, and real-world solutions to help you live the life you deserve.

First Home Saving Plan

The First Home Savings Plan

June 25, 2024

Are you dreaming of owning your first home? YourStyle Financial, a compassionate and understanding financial planning organization in Winnipeg, is here to help you make that dream a reality.

In their latest video, Doug Buss introduces the First Home Savings Plan, a powerful tool designed to help first-time homebuyers save efficiently. YourStyle Financial’s expertise ensures that you can navigate the complexities of financial planning with ease. Their personalized approach and dedication to understanding what’s important to you make them a trusted partner on your journey to homeownership.

Watch the full video on YourStyle Financial’s Media Page to learn more about the First Home Savings Plan and start your journey towards homeownership today.

(more…)
Plan Ahead with Power of Attorney

Plan Ahead –  Secure Your Future Today

June 07, 2024

When it comes to planning for the future, it’s never too early to start. At YourStyle Financial, we believe in the power of proactive planning to ensure that you and your loved ones are prepared for any eventuality. One crucial aspect of this planning is understanding and arranging a Power of Attorney (POA).

Why Plan Now?

Life is unpredictable. Whether it’s an unexpected illness, accident, or simply the progression of age, having the right documents in place can make all the difference. Waiting until things go wrong can lead to unnecessary stress and complications, especially when it comes to managing finances and healthcare decisions.

(more…)
Financial Planning

Strengthening Family Bonds Through Financial Planning: How YourStyle Financial Facilitates Meaningful Conversations

June 04, 2024

At YourStyle Financial, we believe in the power of whole-life management. Based in Winnipeg, our mission is to prioritize “What’s Important To You”. Here’s how we bring family-focused financial planning to life.

The Importance of Family Meetings

Financial planning is more than just numbers; it’s about family dynamics, communication, and legacy. Family meetings can help navigate these complex relationships, ensuring everyone’s voice is heard and respected.

(more…)

Proud Sponsors of the Manitoba Firefighters Curling Championship!

February 06, 2024

At Yourstyle Financial, we believe that great sponsors make great teams, and we’re thrilled to have been part of the electrifying Manitoba Firefighters Curling Championship this year! 🥌🔥Our firefighters showed incredible skill, sportsmanship, and teamwork on the ice, embodying the spirit of community and dedication we value so much.

A huge shout-out to all the teams that competed and made this event a spectacular showcase of talent and passion. Your hard work and determination inspire us every day.

Thank you to everyone who joined us in supporting this fantastic event. Together, we’re not just fostering sports; we’re building stronger, more resilient communities. Here’s to more success and camaraderie on and off the ice!

👏 #YourstyleFinancial #ProudSponsor #FirefightersCurling #CommunityStrong #TeamworkMakesTheDreamWork

A Decade of Dedication: YourStyle Financial Celebrates 10 Years of Sponsorship with Pro Sports and Faith

November 08, 2023

A decade of unwavering commitment, a celebration of faith, and the exhilaration of pro sports—YourStyle Financial is thrilled to commemorate 10 years of partnership with Pro Sports and Faith Night. As a beacon of support for this extraordinary event, YourStyle Financial has played an integral role in fostering the intersection of athleticism and spirituality. Join us in reflecting on this remarkable journey and the values that continue to inspire us.

A Decade of Sponsorship:
Ten years ago, YourStyle Financial took a bold step in aligning with Pro Sports and Faith Night, recognizing the profound impact of blending sportsmanship with the guiding principles of faith. Since then, our partnership has flourished, contributing to the growth and success of an event that resonates with individuals seeking inspiration on and off the field.

The Essence of Pro Sports and Faith Night:
Pro Sports and Faith Night is more than a convergence of athletic prowess and spiritual devotion; it’s a testament to the power of unity, resilience, and community. Year after year, this event has brought people together, creating memorable experiences that transcend the boundaries of sports arenas and churches.

Details of the Celebration:
This year’s Pro Sports and Faith Night promised to be a milestone event, with an array of activities and festivities for attendees of all ages. From engaging talks by inspirational speakers to thrilling sports competitions, the night was set to be a culmination of a decade’s worth of dedication.

A Quote from Our Sponsorship:
“As we mark a decade of sponsorship with Pro Sports and Faith Night, we reflect on the values that have guided our journey. It’s more than an event; it’s a shared commitment to excellence, community, and the enduring power of faith. We are proud to stand alongside Pro Sports and Faith Night in fostering an environment where athletes and believers alike can find inspiration, strength, and camaraderie.”

– Doug and Loreen Buss

Exciting News for First Home Savers: Enjoy a Special Rate with Equitable Life®!

June 05, 2023

We have some fantastic news for our clients who are diligently saving for their first home! For a limited time, we are offering a special rate of 5.00% on deposits made to a Guaranteed Interest Account (GIA) with Equitable Life®, for those intending to set up a First Home Savings Account (FHSA). This is an excellent opportunity to maximize your savings and get one step closer to achieving your dream of homeownership.

We understand the importance of starting your savings journey early, especially when it comes to purchasing your first home. This special promotion allows you to earn an excellent rate while saving for your dream home.

It’s essential to note that this special savings rate promotion is available until the launch date of Equitable Life’s FHSA unless we decide to end the promotion earlier. The maximum amount eligible for the special savings rate is $8,000. To ensure you receive the promotional rate, please remember to talk to us before December 28, 2023.

Start your journey towards homeownership today and take advantage of this incredible opportunity. Contact our team today to learn how to take advantage of this special rate. Saving for your first home has never been more rewarding!

Retire stress free

Stress-Free Retirement

March 28, 2023

You’re heading towards the next stage of life where you’re worrying less about your career and more about your future. You’ve been a diligent saver, regularly contributing to your RRSP and amassed a sizable nest egg for retirement. Now it’s time to turn on the tap and start to draw down your savings in a way that results in the least amount of taxation?

That’s where a RRIF (Registered Retirement Income Fund) comes in handy. A RRIF’s purpose is to draw down your savings in a tax efficient manner instead of accumulating them.

(more…)
Reimagine Aging

Reimagine Aging

December 21, 2022

Aging – Is it the worst of times or the best of times?

How many times have you heard “Do it while you’re younger”, “Enjoy it while you can” or “Don’t get old”? Advertising and social media practically shoves youth and vitality down the throats of all viewers. While aging definitely offers its own challenges but maybe it’s time to flip the story and look at it a little differently.

This is why the Centre on Aging is hosting a free six-week program to help individuals re-imagine their own aging. This program offers the opportunity to discuss the perceived negatives of aging, how they affect you and those in your circles and give ideas on how to challenge them.

When: Tuesdays

Time: 3:00pm

Start Date: January 24th, 2023

End Date: February 28th, 2023

To register for the program, sign up using the online form: https://bit.ly/3VFxbtc or call Dallas

Murphy at 204-474-8731. For more information, email: rethinkaging@umanitoba.ca.

Turn back the proverbial clock and celebrate your experiences!

Award Winning Financial Planner

Doug Buss in The Free Press Offering Award-Winning Advice

November 07, 2022

The team at YourStyle Financial is excited to see Doug in the news again. This time the Free Press has highlighted Doug’s extensive career serving clients in Winnipeg.

As Joel Schlesinger states “Then it might come as a surprise that the veteran has only recently received the Distinguished New Advisor of the Year Award, for 2022.”. Anyone who’s even spoken with Doug knows this award acknowledges everything he stands for.

“So while Buss may be an experienced certified financial planner, his most recent accomplishment and the accompanying award speak to the fact he never stops learning.”

Continuous growth and advancement are a point of pride for Doug and the YourStyle team.

Here is the link to the full article and we would love for you to read it. :

If you’d like to experience Doug’s knowledge and experience to determine “What’s Important to You?”, we would love to help you with all of your financial planning needs. Contact us today.

Distinguished New Advisor Award

Doug Buss Named 2022 Distinguished New Advisor

October 21, 2022

We are thrilled to share that our very own Doug Buss has been named 2022 Distinguished New Advisor of the Year by the Knowledge Bureau.

“The Distinguished New Advisor award recognizes the next generation of new advisors and their contributions to excellence in their industry sectors, a release said. Recipients must have demonstrated achievement in managing family wealth, referability, leadership and innovation, among other areas.” – Investment Executive

If you are a YourStyle client, then you are familiar with Doug’s practice of asking a lot of questions to learn “What’s Important to You?”. He focuses on all aspects of your life, not just the straight-forward finances and as a result creates Real Wealth Management Plans that fit your needs.

We are so proud of Doug’s award and are happy for the recognition he has earned.

If you’re looking for help with your financial future, contact Doug today.

Read the full article here.

There are 3 Beneficiaries to Your Estate

February 04, 2022

If you have a will, you have a choice on what you would like to happen with your money once you are gone. We often think of the beneficiaries of our estate as loved ones. But a beneficiary can be any person or entity you choose to leave money or assets to. The top three are:

  1. Family
  2. Charities
  3. CRA

Who do you care most about??

(more…)
Back to top