YourStyle Financial
MAID and insurance premiums

MAID and Life Insurance in Canada: What We Know (And What We Don’t)

This is a sensitive topic — and an important one.

Recently, I was asked a thoughtful question about how changes in life expectancy and the growing use of Medical Assistance in Dying (MAID) might affect life insurance premiums and payouts.

It’s a professional question — but also a deeply personal one.

So let’s walk through this carefully.


Canadians Are Living Longer

Life expectancy in Canada has indeed increased significantly over the past century. According to Statistics Canada, Canadians today live substantially longer than they did in the early 1900s.

However, it’s important to clarify something:

Life expectancy has increased gradually over decades — largely due to advances in medicine, sanitation, and chronic disease management. It has jumped by 20 years in just two generations, however it fluctuated slightly during COVID.

Insurance companies already price policies using updated mortality tables. Longevity trends are not a surprise to the industry — they are built into actuarial modelling.


What Is MAID?

Medical Assistance in Dying (MAID) became legal in Canada in 2016 under federal legislation. It allows eligible individuals, under strict medical and legal criteria, to request medical assistance in dying.

It is not the same as a general “suicide clause,” and that distinction matters greatly in insurance.


Is MAID Treated as Suicide in Life Insurance Policies?

This is the question most people want clarity on.

In Canada, most life insurance policies contain a suicide exclusion clause, typically stating that if the insured dies by suicide within the first two years of the policy, the benefit may not be paid (or premiums may be refunded).

However:

MAID is legally distinct from suicide under Canadian law.

As of today, most major Canadian insurers treat a death under MAID the same as any other natural death — provided:

• The policy has been in force beyond the suicide exclusion period (usually 24 months)
• There was no material non-disclosure at the time of application
• The individual qualified legally under MAID legislation

That said, policy wording matters. Each insurer’s contract language is what ultimately governs payout.


Could Premiums Increase Because of MAID?

At this time, there is no clear evidence that MAID has directly caused increases in life insurance premiums.

Insurance pricing is based on large-scale actuarial modelling, and while MAID is factored into mortality statistics, it represents a relatively small percentage of overall deaths in Canada.

Insurers adjust pricing based on:

  • Longevity trends
  • Claims experience
  • Investment returns
  • Regulatory requirements
  • Reinsurance costs

It is unlikely that MAID alone would dramatically alter premiums industry-wide — but insurers continually monitor mortality data.


A Word About Some Of The Numbers Circulating

There are many statistics being shared socially about MAID — particularly regarding usage rates in care homes and the projected healthcare savings.

It’s important to approach these figures carefully.

While the federal government has acknowledged cost implications in policy discussions, MAID legislation was not introduced as a cost-saving measure. It was framed around autonomy, medical ethics, and end-of-life rights.

Any financial projections about long-term healthcare savings remain estimates — they are not guaranteed fiscal outcomes.

As planners, we focus less on speculation and more on documented contract language and current underwriting standards.


What Matters Most For Policyholders

If you have life insurance and are concerned about how MAID could affect your policy, here’s what I recommend:

  1. Review your policy wording
    Look specifically at the suicide exclusion clause and the incontestability period.
  2. Confirm disclosure history
    Material non-disclosure can affect any claim — regardless of the cause of death.
  3. Have a conversation before you need one
    It’s always better to clarify contract details proactively.

The Bigger Picture

This is not just a financial topic. It touches ethics, autonomy, family dynamics, and deeply personal decisions.

Insurance exists to create certainty during uncertain times. The goal is not to speculate — it’s to understand how your specific contract works within today’s legal framework.

If this is a question on your mind, let’s review your policy together and ensure there are no surprises.

Because clarity brings peace of mind — and that matters.

Financial Planner Winnipeg

What Working With a Financial Advisor Really Looks Like (If You’ve Been Feeling Intimidated)

For many people, the idea of meeting with a financial advisor can feel intimidating.

You might wonder:

  • Will I be judged for where I’m at?
  • Will it feel like a sales meeting?
  • Do I need to have everything organized before I reach out?
  • What if I don’t know the right questions to ask?

If any of those thoughts feel familiar, you’re not alone. Many people in Manitoba delay financial planning simply because they aren’t sure what the experience will actually be like.

The reality is, working with a financial advisor doesn’t need to feel overwhelming or uncomfortable. When done properly, it should feel steady, clear, and centred around one simple question:

What’s important to you?


Why Financial Advisors Can Feel Intimidating

There are a few common reasons people hesitate to reach out:

  • Financial language can sound complicated
  • Media messaging often focuses on fear or urgency
  • Some advisors lead with numbers before understanding the person
  • There’s a concern about being “sold to”

If you’ve ever felt that way, it’s completely understandable.

Financial planning is personal. It involves your goals, your habits, your priorities, and sometimes your uncertainties. It should never feel like an interrogation or a performance review.


What Working With a Financial Advisor at YourStyle Actually Looks Like

The process is simpler than many people expect.

1. It Starts With a Conversation — Not a Presentation

The first meeting isn’t about charts or projections.

It’s about understanding you.

  • What stage of life are you in?
  • What’s on your mind right now?
  • What does financial peace of mind look like to you?
  • What’s important to you?

There’s no pressure to have everything prepared. You don’t need to “know enough.” The goal is simply to start a conversation in a way that feels comfortable.


2. Clarity Before Complexity

Financial planning doesn’t need to be complicated to be effective.

Rather than overwhelming you with terminology or technical details, the focus is on helping you understand what matters most and what steps make sense next.

That might include:

  • Organizing what you already have
  • Identifying gaps in protection or planning
  • Clarifying retirement goals
  • Creating a structure that supports your lifestyle

The pace is steady and thoughtful. Questions are always welcome.


3. A Comfortable, Judgment-Free Environment

Many people worry they’ll be told they should have started sooner, saved more, or structured things differently.

That’s not helpful.

Everyone’s path looks different. Life happens. Careers change. Families grow. Priorities evolve.

Financial planning should meet you where you are — not where someone thinks you “should” be.

The goal is to create clarity and confidence, not pressure.


4. Ongoing Support That Reflects Your Comfort Level

Some clients prefer regular check-ins. Others prefer fewer meetings with time to reflect between conversations.

There isn’t a single “right” way to plan.

The process adapts to your personality, your pace, and your preferences. For those who are naturally more introverted or private, planning can be structured in a way that feels calm and manageable.

Financial planning should fit into your life — not take it over.


What’s Important to You?

At the end of the day, financial planning isn’t about outperforming markets or chasing complexity.

It’s about helping you make decisions that support what matters most in your life.

  • Stability
  • Flexibility
  • Family
  • Retirement
  • Simplicity
  • Confidence

Whatever that looks like for you, it starts with a conversation.

If you’ve been feeling hesitant or unsure about what working with a financial advisor looks like, know that it doesn’t need to feel intimidating.

If you’d like to learn more about the process or simply have an initial conversation, you’re always welcome to reach out. There’s no pressure — just a place to begin.

RRSP Season Is Here: A Simple Way to Care for Your Future (and Your Taxes)

As RRSP season arrives, many people feel a familiar mix of intention and uncertainty. You know saving for retirement matters — but life is busy, priorities compete, and it’s easy to wonder whether contributing now will really make a difference.

With the RRSP contribution deadline of March 2, 2026, this is a gentle reminder that even a thoughtful contribution today can support both your future lifestyle and your current tax situation.

What an RRSP Really Does for You

A Registered Retirement Savings Plan (RRSP) is designed to help you build long-term financial security — but its benefits extend well beyond retirement.

When you contribute to an RRSP:

  • You lower your taxable income today, which can reduce the amount of tax you owe
  • Your savings grow tax-deferred, meaning you don’t pay tax on growth until you withdraw funds
  • You’re actively investing in your future independence and flexibility

For many Canadians, RRSP contributions result in a tax refund — money that can be reinvested, used to reduce debt, or set aside for other meaningful goals.

Why Timing Matters Right Now

RRSP contributions made before March 2, 2026 can be applied to your 2025 tax year. This means you still have time to make a decision that may ease the tax pressure you’re feeling today — while quietly strengthening your long-term plan.

Even if you’re unsure how much to contribute, starting the conversation now allows us to:

  • Review your available contribution room
  • Assess whether an RRSP fits your current income and life stage
  • Explore how RRSPs work alongside other strategies like TFSAs or pensions

There’s no one-size-fits-all answer — and that’s okay.

RRSPs Are About More Than Retirement

At YourStyle Financial, we believe financial planning is personal. An RRSP isn’t just about numbers on a statement — it’s about creating options, reducing stress, and feeling more confident about the road ahead.

Whether retirement is decades away or just around the corner, the right RRSP strategy can support the life you want to live — now and in the future.

If you’ve been meaning to look at your RRSP but haven’t had the chance, this is a wonderful time to reach out. I’m always happy to talk through your questions and help you make a decision that feels right for you.

— Samantha

Manulife One Mortgage Option

Is Manulife One Worth a Conversation?

A Different Way to Think About Your Mortgage and Debt

When people think about mortgages, the conversation usually starts and ends with one question: What’s the rate?

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Smart Tax Planning: Creating a Legacy That Gives Back

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In the final episode of our Financial Wellness Video Series, Doug Buss, founder of YourStyle Financial, joins Rafiq Punjani from Right at Home to discuss how thoughtful tax planning can help families keep more of what they’ve earned — while also supporting the causes that matter most to them.

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Recognizing the Warning Signs: How Caregivers Can Spot Changes in Loved Ones

Part 6 of 7 | Financial Wellness Series

In the sixth installment of our Financial Wellness Video Series, Doug Buss, founder of YourStyle Financial, joins Rafiq Punjani from Right at Home to discuss one of the most important questions private caregivers can ask:
👉 “What are the signs we should look for that might signal concern?”

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Balancing Care and Independence: Avoiding Costly Mistakes for Family Caregivers

Part 5 of 7 | Financial Wellness Series

In the fifth episode of our Financial Wellness Video Series, Doug Buss, founder of YourStyle Financial, joins Rafiq Punjani from Right at Home to discuss some of the most common mistakes families and private caregivers make — and how to navigate those challenges with financial awareness and compassion.

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Exploring Financial Tools for Families and Caregivers — Interview with Doug Buss

Part 2 of 7 | Financial Wellness Series

In the second installment of our Financial Wellness Video Series, Doug Buss, founder of YourStyle Financial, joins Rafiq Punjani from Right At Home to discuss an important topic — the financial tools available to families and private caregivers who want to help their loved ones remain at home for as long as possible.

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First Home Saving Plan

The First Home Savings Plan

Are you dreaming of owning your first home? YourStyle Financial, a compassionate and understanding financial planning organization in Winnipeg, is here to help you make that dream a reality.

In their latest video, Doug Buss introduces the First Home Savings Plan, a powerful tool designed to help first-time homebuyers save efficiently. YourStyle Financial’s expertise ensures that you can navigate the complexities of financial planning with ease. Their personalized approach and dedication to understanding what’s important to you make them a trusted partner on your journey to homeownership.

Watch the full video on YourStyle Financial’s Media Page to learn more about the First Home Savings Plan and start your journey towards homeownership today.

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Financial Planning

Strengthening Family Bonds Through Financial Planning: How YourStyle Financial Facilitates Meaningful Conversations

At YourStyle Financial, we believe in the power of whole-life management. Based in Winnipeg, our mission is to prioritize “What’s Important To You”. Here’s how we bring family-focused financial planning to life.

The Importance of Family Meetings

Financial planning is more than just numbers; it’s about family dynamics, communication, and legacy. Family meetings can help navigate these complex relationships, ensuring everyone’s voice is heard and respected.

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Stress-Free Retirement

You’re heading towards the next stage of life where you’re worrying less about your career and more about your future. You’ve been a diligent saver, regularly contributing to your RRSP and amassed a sizable nest egg for retirement. Now it’s time to turn on the tap and start to draw down your savings in a way that results in the least amount of taxation?

That’s where a RRIF (Registered Retirement Income Fund) comes in handy. A RRIF’s purpose is to draw down your savings in a tax efficient manner instead of accumulating them.

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Reimagine Aging

Reimagine Aging

Aging – Is it the worst of times or the best of times?

How many times have you heard “Do it while you’re younger”, “Enjoy it while you can” or “Don’t get old”? Advertising and social media practically shoves youth and vitality down the throats of all viewers. While aging definitely offers its own challenges but maybe it’s time to flip the story and look at it a little differently.

This is why the Centre on Aging is hosting a free six-week program to help individuals re-imagine their own aging. This program offers the opportunity to discuss the perceived negatives of aging, how they affect you and those in your circles and give ideas on how to challenge them.

When: Tuesdays

Time: 3:00pm

Start Date: January 24th, 2023

End Date: February 28th, 2023

To register for the program, sign up using the online form: https://bit.ly/3VFxbtc or call Dallas

Murphy at 204-474-8731. For more information, email: rethinkaging@umanitoba.ca.

Turn back the proverbial clock and celebrate your experiences!

Award Winning Financial Planner

Doug Buss in The Free Press Offering Award-Winning Advice

The team at YourStyle Financial is excited to see Doug in the news again. This time the Free Press has highlighted Doug’s extensive career serving clients in Winnipeg.

As Joel Schlesinger states “Then it might come as a surprise that the veteran has only recently received the Distinguished New Advisor of the Year Award, for 2022.”. Anyone who’s even spoken with Doug knows this award acknowledges everything he stands for.

“So while Buss may be an experienced certified financial planner, his most recent accomplishment and the accompanying award speak to the fact he never stops learning.”

Continuous growth and advancement are a point of pride for Doug and the YourStyle team.

Here is the link to the full article and we would love for you to read it. :

If you’d like to experience Doug’s knowledge and experience to determine “What’s Important to You?”, we would love to help you with all of your financial planning needs. Contact us today.

Spring 2022

Spring 2022

Planning Your Lifestyle with YourStyle Financial

Doug Buss interviewed with Richard Rosin about planning your lifestyle with YourStyle Financial. Listen to the explanation of the four phases of planning.

There are 3 Beneficiaries to Your Estate

If you have a will, you have a choice on what you would like to happen with your money once you are gone. We often think of the beneficiaries of our estate as loved ones. But a beneficiary can be any person or entity you choose to leave money or assets to. The top three are:

  1. Family
  2. Charities
  3. CRA

Who do you care most about??

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Life Insurance

Nobody needs Life Insurance, they need CA$H

For many, the last two years have made a lot of people more attentive to two things; money and mortality – both of which are the pinnacle of adulting. They’re also both the two things no one likes to think about. For most, there’s not enough of either money or time. But when the time comes, will there be enough money?

If you’re evaluating your accounts and expenditures and deciding where you can cut costs, are you wondering if your life insurance policy is worth the monthly premiums? Is it a necessary expense? Is it something you need and why? Let’s explore those questions.

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What You Need to Know When Preparing for Your 2017 Tax Return

Caregivers Are you a caregiver of a family member with a physical or mental impairment? If so you may be eligible for the Canada Caregiver Amount tax credit. The government recognizes the extra financial responsibility being a caregiver can have on your finances. This year determining if you qualify for the credit will be much simpler. Education Until recently, only post-secondary level course tuition qualified for a tax credit. If you took other courses at an educational facility, these fees weren’t eligible. With the recent changes, courses such as second language skills and occupational improvement courses such as computer skills may allow you to benefit in more ways than intellectually. While this option was added, the credit for post-secondary textbooks has been eliminated. This did not affect the tuition tax credit nor the ability to carry forward unused education and textbook amounts from years prior.  Parents The Children’s Fitness and Arts Tax Credits were eliminated in 2017. Transportation It appears the tax credit for utilizing public transit was not enough motivation for travellers to change their transport habits. Therefore, the public transit credit was eliminated mid-year 2017. If you used public transportation in 2017, this is your last chance to claim this benefit as amounts purchased for travel between Jan 1 and June 30, 2017 are still eligible. Infertility Treatments Financial help has become reality for those needing medical assistance to conceive. As of 2017, infertility treatments are now included as an eligible medical expense. As an additional benefit, this has been made retroactive. Meaning if you have received fertility treatments within the past ten years, you can request adjustments of past returns. These are just a few of the highlights for the 2017 tax filing, not that taxes are ever a highlight. While it’s great to know how to benefit during the current tax season, maybe it’s time to start planning to benefit next year. Financial Planners are able to look at your current and future finances and create the most beneficial plan for you.

How to Financially Survive Divorce

Most people have been exposed to divorce either directly or indirectly and can attest to the impact it has on all involved. Some people avoid the couple and some get far too involved. One of the most damaging aspects of divorce is the financial damage that can be caused if you don’t address the money side as soon as possible.
A “friend of a friend” had been married for a number of years when they found out their spouse was cheating. Emotionally devastated, this friend didn’t know the steps to take to protect themselves. So while they sorted through how they felt and where they wanted to go, their spouse was spending all their money and amassing a large amount of debt. By the time next steps were decided, this friend was now financially responsible for half of the debt.
If this were you, would you know the steps to protect yourself from that level of financial destruction? Did you know if you are directly involved in a divorce, one of the people that can help is your Financial Advisor. At YourStyle Financial, we can help you organize your financial information which will allow you to effectively and efficiently work with your spouse and lawyers. This can also help reduce legal fees, which assists in financial recovery. We’ll start the conversation with a Checklist-divorce-2017 and go from there.
This is just an inch in the well of information and assistance we are able to offer. We’ll be writing again soon on dividing assets and dealing with debts. If you think we can help, be sure to contact us in the early stages of potential separation or divorce.]]>

How To Shrink Your Interest Payments

Currently, there’s a lot of talk about what may happen if interest rates rise. So, chances are, you’re looking for tips on how to protect your income and balance your portfolio.

However, capturing money that’s wasted on inefficient interest payments should always be a priority. When it comes to cash flow planning, that’s one of the main ways people are able to save money and free up income. Paying more interest on debts than you need to can significantly affect your finances. So consider whether you’re falling into the following traps.

  • Mortgage myopia. You may assume your interest rates and mortgage payments will remain the same over a long period of time, or you may not know how to plan for fluctuating rates. As a result, you could fail to build interest rate-movement assumptions into your financial plans and projections.
  • Amortization risk. It’s easy to compare interest rates, so you may focus on doing only that when choosing mortgages and structuring your debts. Yet, amortization is one of the main variables you should consider, given it impacts the total repayment cost of your debts.
  • Lower rates aren’t always better. Paying 3% versus 4% interest may seem better, but there’s more to calculating the total costs of debts than comparing rates. Along with looking at amortization risks, you need to review all of your repayment options, as well as the total cost of debts over your lifetime.
  • Other debts. What matters is the total average rate that you pay over all debts. So, you can consider whether combining all of your debts is more cost-effective.

Just as you can save money through tax planning and insurance solutions, you can protect your income through cutting down on inefficient interest payments. Through cash flow planning, you’ll better understand the importance of paying down debt principals quickly, as well as how to reduce exposure to fluctuating interest rates. As published in Advisor.ca December 22, 2015

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